Name: Fruit Pigmented® Ultra Lengthening Mascara
Brand: 100% PURE
Rating: 4.2 (25 reviews)

Fruit Pigmented® Ultra Lengthening Mascara

The whisper

A polarizing cult classic that inspires fierce devotion

While some find the fruit-based formula transformative and aromatic, others remain unconvinced by its performance. It earns high praise for its natural finish, though minor flaking is occasionally noted.

83%loved

V1 📕75%♪85%43 voices

"so this is again that brand 100 pure that's like literally made of food it's tinted with cocoa and coffee beans and blackberries and stuff"

Whispered by Haley Lu Richardson · ~3 years ago

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Who’s talking about it

Grouped by source and by who’s talking — not by individual videos.

Haley Lu Richardson

actress

"so this is again that brand 100 pure that's like literally made of food it's tinted with cocoa and coffee beans and blackberries and stuff"

— Haley Lu Richardson, Vogue Beauty Secrets

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75%

😊 Positive

12%

💬 Neutral

13%

👎 Negative

The 100% PURE Fruit Pigmented Mascara is highly regarded for its natural 'born-with-it' look and clean ingredients, with many users calling it their 'holy grail.' While mostly positive, some users were disappointed, finding the product did not live up to the hype.

😊

🇺🇸sephora白女姐姐推荐的睫毛膏是真好用

The mascara recommended by the Sephora girl is really good

👎

到底是谁说它好用的啊！

Who on earth said this was good?!

💬

睫毛膏的最喜欢&最讨厌

Mascara favorites & hates

😊

这辈子再有钱也不换的睫毛膏！

The mascara I wouldn't trade even if I were rich!

😊

睫毛膏届唯一的真神

The only true god in the mascara world

See all 8 posts on Rednote →

85%

😊 Positive

10%

💬 Neutral

👎 Negative

Users generally praise the mascara for its clean, non-toxic ingredients, pleasant scent, and ability to provide natural lash definition without clumping or smudging. While most find it effective for sensitive eyes, some users noted minor flaking after long wear.

😊

The mascara adds such a nice and tinted color to the natural eyelashes😍😍😍

😊

I love the smell of it 🍫 💕 and the great product it lifts my lashes so much 🥰

💬

I'll see at the end of the day, it will start to flake a little bit, but throughout the day, it is perfectly fine.

😊

I don’t see a difference between this and any of my other lengthening mascaras ans this one is non toxic so I think it’s definitely a win!!!