For dry lips
Lip care that actually heals
Balms, masks, and treatments creators reach for when lips are chapped, tight, or flaking — the ones that genuinely repair rather than just coat.
For dry skin
Moisturizers for skin that drinks everything
Face creams and moisturizers our creators repurchase for tight, thirsty, flake-prone skin — narrowed to the ones with multiple endorsements.
The first step
Cleansers worth keeping
The cleansers creators stay loyal to — gentle enough for daily use, effective enough that they don't strip or leave skin tight.
Highest rated
The most loved
Products with the warmest positive sentiment across TikTok and Rednote users — ranked by how favourably real users talk about them, weighted by how many do.
For the splurge
Luxury, but actually worth it
Expensive products that keep showing up in our creators' routines — year after year, repurchase after repurchase.
Charlotte Tilbury
Charlotte Tilbury, the creator picks
48 creators, 181 mentions.
MAC
MAC, ranked by real creator love
The MAC lipsticks, brushes, and classics our creators stay loyal to — narrowed to multi-creator endorsements with at least two mentions.
Fenty Beauty
Fenty Beauty that delivers
The Fenty Beauty products with the strongest multi-creator endorsement — 26 creators, 101 mentions, ranked by who keeps reaching for them.
Dior
Dior, by the creators we trust
25 creators, 88 mentions, 26 products.
Rare Beauty
Rare Beauty, the real favorites
Selena's brand, ranked by what our creators actually reach for — not what's launch-week trending.
Chanel
Chanel, the quiet luxuries
The Chanel makeup and skincare creators reach for when they want polish without performance.
Glossier
Glossier with staying power
The Glossier products that survived past launch hype — narrowed to multi-creator endorsement and a real second mention.
Pat McGrath Labs
Pat McGrath, the editor picks
The Pat McGrath products our creators show off when they want photographable color and pigment.
NARS
NARS that keeps coming back
The NARS products with the highest mention density per product in our catalog — 88 mentions across only 17 products says repeat reach.
Rhode
Rhode, the creator picks
Hailey's brand, judged by what our creators say after launch week.
Loved on Rednote
Rednote obsessions
Products with the strongest positive sentiment on Rednote (小红书) — Chinese beauty users' actual repurchase picks, the ones that broke through.
TikTok favorites
TikTok's must-haves
The products with the loudest positive sentiment on TikTok beauty — narrow gap to Rednote means Western creators converted them into actual purchases.
Split verdict
The most divisive products
Where TikTok and Rednote disagree most.
K-beauty
K-beauty Western creators rave about
Korean beauty products tagged k-beauty in our catalog with strong YouTube creator endorsement — the K-beauty that broke through to the West.
Brows
Brow products that frame the face
Brow pencils, gels, soaps, and pomades creators stay loyal to — the ones that hold without looking drawn-on.
Mascaras
Mascaras that actually hold up
The mascaras creators reach for when they need length and lift that lasts past hour four — no flaking, no smudging, no panda eyes.
Eye care
Eye creams worth the bottle
Eye creams creators stay loyal to — for dark circles, fine lines, puffiness.
Face oils
Face oils that actually glow
The face oils creators reach for when they want lit-from-within without slick — narrowed to multi-creator endorsement.
Sunscreens
Sunscreens you'd wear every day
The 137 sunscreens our creators actually wear daily — narrowed to the ones with multi-creator endorsement and real follow-up usage.