Color Wow

ROOT COVER UP

ROOT COVER UP
The whisper
A high-performing essential with a divisive price tag
Why people love it
Natural-looking, blendable coverage
🧑Who it's for
Grey hair or brow filling
⚠️Watch-out
Transfers easily and expensive
75%loved
175%83 voices
"and then I took a little bit of the Color Wow root cover up like for your roots and I added that to my brows"
Whispered by KathleenLights · ~3 years ago
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Who’s talking about it

Grouped by source and by who’s talking — not by individual videos.

KathleenLights
KathleenLights
1 mention about this product
Mixed
2:21
SEXY Makeup Look Inspired By OLIVIA COOKE!! · ~3 years ago
"and then I took a little bit of the Color Wow root cover up like for your roots and I added that to my brows"
75%
😊 Positive
10%
💬 Neutral
15%
👎 Negative
Users generally praise the product for effectively covering gray roots and thinning areas with a natural, reflective finish, though some critics argue it is overpriced compared to drugstore alternatives and occasionally report issues with transfer.
😊
This root cover up is water proof, sweat proof and does not transfer.
👎
The TINIEST amount of product for $30 😳 I buy brown covergirl eye shadow for $5, it’s lasted me all year
👎
As someone who has been using this for 6 months... it is not transfer proof. It will get your fingers dirty and will get on your pillow.
😊
I’m surprised how natural this is looking and how easily it’s blending. Oh my god. I am so glad I bought this.
😊
It’s not perfect as it’s designed to cover grey hair but it survived me sweating in the humid Mexican heat all day

What readers think

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