Users express strong nostalgia for Etude House's classic princess-themed aesthetic and high-quality products, though many are disappointed by recent minimalist packaging and the use of AI in marketing. While the brand remains a beloved K-beauty staple, fans are calling for a return to the iconic, whimsical designs of the past.
😊
I miss the old school Etude House. The Hongdae store was always my favourite, especially because the workers there were always so incredibly lovely!
👎
Etude became forgettable after losing that princess concept, it was THEIR brand
👎
It’s like they just slapped some stickers and tutus on the products and called it a day.
😊
Etude house needs to reheat these nachos because they were like the it girl brand back then
💬
This is from the brand Etude. It is a two times barrier intensive cream for extra hydration and moisturization.
Loading comments…