ITEM Beauty

Air Hug Concealer

Air Hug Concealer
The whisper
A hydrating staple that divides by age

The formula earns praise for its seamless, moisturizing finish and ease of use. While younger users find it impressive, those concerned with fine lines may find it less forgiving.

85%loved
"all right i'm gonna take my item concealer"
Whispered by Addison Rae · ~5 years ago
💄 Ulta Beauty📦 Amazon
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Who’s talking about it

Grouped by source and by who’s talking — not by individual videos.

Addison Rae
Addison Rae
social media personality
"all right i'm gonna take my item concealer"
— Addison Rae, Vogue Beauty Secrets
4:14
Watch clip
100%
😊 Positive
0%
💬 Neutral
0%
👎 Negative
Users with dry or sensitive skin praise the ITEM Beauty (referred to as 'it') concealer for its moisturizing texture, though some suggest it may be redundant if one already owns a hydrating concealer.
😊
it 20,就是看别人说很滋润... 确实比较润
I got 'it' in shade 20 because others said it was moisturizing... it is indeed quite hydrating.
😊
这个确实没有it的遮瑕润
This one [Mao Geping] is indeed not as moisturizing as the 'it' concealer.
💬
如果现有遮瑕不是很干也不至于在多买这个
If your current concealer isn't very dry, it's not really necessary to buy this one as well.
85%
😊 Positive
5%
💬 Neutral
10%
👎 Negative
TikTok users generally praise the ITEM Beauty Air Hug Concealer for its creamy, full-coverage, and blendable formula, though some note it may settle into fine lines on more mature skin. Many users expressed disappointment that the product is difficult to find or that the brand has closed.
😊
I would definitely say this is a full coverage concealer and it's really hydrating and it's not really settling into my fine lines
👎
If you're over 40, I would hardcore skip it. It's pretty sheer for as much as it settles into fine lines as the day goes on.
😊
This concealer is amazing! Lightweight formula and so easy to blend. Seamless finish without creasing.
💬
Loved this brand! So sad they closed it

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