Name: Full 'N Soft® Washable Mascara
Brand: Maybelline
Rating: 4.2 (20 reviews)

The whisper

A long-standing staple that inspires fierce, lifelong devotion

84%loved

"this mascara i have been using since high school and i've tried so many others but by maybelline it's full and soft mascara."

Whispered by Abigail Cowen · ~5 years ago

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Who’s talking about it

Grouped by source and by who’s talking — not by individual videos.

Abigail Cowen

actress

"this mascara i have been using since high school and i've tried so many others but by maybelline it's full and soft mascara."

— Abigail Cowen, Vogue Beauty Secrets

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Cassie

singer

"I like to use Bowen soft or any other mascara to do my brows wipe off the excess here lately."

— Cassie, Vogue Beauty Secrets

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50%

😊 Positive

50%

💬 Neutral

👎 Negative

Users praise Maybelline mascaras for being 'god-tier' products that provide thick volume without clumping. While discussions often highlight newer models, the brand is consistently recommended for achieving long-lasting, curled, and defined lashes.

😊

神仙睫毛膏💯想持久卷翘纤长省时？看这期！

God-tier mascara! Want long-lasting curl, length, and to save time? Watch this!

😊

天呐感觉好好用，又浓又不结块

OMG it feels so good to use, thick and no clumps.

💬

12款热门睫毛膏盘点！

Roundup of 12 popular mascaras!

💬

如何製作我的睫毛

How I do my eyelashes

85%

😊 Positive

💬 Neutral

10%

👎 Negative

Users consistently praise the mascara for its natural, soft finish and ability to hold a curl, with many considering it a long-term holy grail product. However, there is significant concern and confusion regarding its potential discontinuation and availability.

😊

If you have sensitive eyes this is great my eyes burn with many mascaras but this looks so good and does not burn on my sensitive eyes

😊

I've been using it for about 15 years. Love it!! I try others and always go back.

👎

it didn’t hold the curl for me at all when I had it

👎

Has it been discontinued?? 😭😭😭😭 There is no other mascara comparable I feel like!!

👎

Maybelline, we need to talk. Why would you discontinue Full and Soft? There is nothing else like it.