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Full 'N Soft® Washable Mascara

Full 'N Soft® Washable Mascara
The whisper
A long-standing staple that inspires fierce, lifelong devotion

This formula has earned a cult following for its gentle, non-irritating finish. While it may struggle with curl retention, users consistently return to it after years of trying other options.

85%loved
V2♪85%107 voices
"this mascara i have been using since high school and i've tried so many others but by maybelline it's full and soft mascara."
Whispered by Abigail Cowen · ~5 years ago
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Who’s talking about it

Grouped by source and by who’s talking — not by individual videos.

Abigail Cowen
Abigail Cowen
actress
"this mascara i have been using since high school and i've tried so many others but by maybelline it's full and soft mascara."
— Abigail Cowen, Vogue Beauty Secrets
9:31
Watch clip
Cassie
Cassie
singer
"I like to use Bowen soft or any other mascara to do my brows wipe off the excess here lately."
— Cassie, Vogue Beauty Secrets
0:09
Watch clip
85%
😊 Positive
5%
💬 Neutral
10%
👎 Negative
Users consistently praise the mascara for its natural, soft finish and ability to hold a curl, with many considering it a long-term holy grail product. However, there is significant concern and confusion regarding its potential discontinuation and availability.
😊
If you have sensitive eyes this is great my eyes burn with many mascaras but this looks so good and does not burn on my sensitive eyes
😊
I've been using it for about 15 years. Love it!! I try others and always go back.
👎
it didn’t hold the curl for me at all when I had it
👎
Has it been discontinued?? 😭😭😭😭 There is no other mascara comparable I feel like!!
👎
Maybelline, we need to talk. Why would you discontinue Full and Soft? There is nothing else like it.

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