Name: Swipe All-Over Hydrating Serum Concealer
Brand: TOWER 28
Rating: 3.8 (25 reviews)

Who’s talking about it

Grouped by source and by who’s talking — not by individual videos.

KathleenLights

11 mentions about this product

Recommends

BEST PRODUCTS OF THE YEAR! 2025 FAVORITES · 6mo ago

"The Tower 28, the Natasha Denona concealer, and the Il Makiage concealer... This is their serum concealer."

10 more videos from KathleenLights→

DARK FANTASY GET READY WITH ME · 1y ago

"I'm back on a tower 28 concealer as Foundation kick... it's honestly the best I even put my friends onto this like using this concealer as a foundation and they love it."

Cool Toned COZY Fall Makeup Tutorial!! · ~2 years ago

"This is from Tower 28 it's their new serum concealer and I love it so much the formula on this is so so good it makes my skin look really really smooth."

BEST PRODUCTS OF THE YEAR! 2025 FAVORITES · 6mo ago

"the Natasha Denona concealer"

BEST PRODUCTS OF THE YEAR! 2025 FAVORITES · 6mo ago

"and the Il Makiage concealer."

BEST PRODUCTS OF THE YEAR! 2025 FAVORITES · 6mo ago

"Also, the Maybelline Instant Age Rewind."

OG YouTube Makeup Tutorial! · 1y ago

"going in with my Tower 28 CC concealer."

BEST BEAUTY PRODUCTS OF 2024- Skincare, Makeup, Books, · 1y ago

"I have to give the best concealer award to the tower 28 concealer because I use it in so many different ways"

My Current Faves...I'm Obsessed! · ~2 years ago

"have you guys tried the tower 28 concealer oh my gosh this concealer is so good... it's their serum concealer and I do feel like I love how smooth my skin looks with this."

BEST/MOST USED BEAUTY PRODUCTS OF 2023! · ~2 years ago

"this is their serum concealer and I was using this like like a foundation I love this so much"

Easy Sparkly Halo Eye- Get ready with me!!! · 1y ago

"I'm going to take my tower 28 EP and my Huda Beauty royal icing I'm just going to mix those two formulas together... there's just something about these two formulas mixed together that I really like."

Zhirelle

1 mention about this product

Recommends

let's go makeup shopping for viral high-end products · ~2 years ago

"so this Tower 28 brand I've seen everywhere too especially their concealer I heard that this one compares to the Too Faced concealer that I really like... I'm so excited to try this it looked so good on"

Serein Wu Beauty

1 mention about this product

Recommends

Beauty Favorites July 2024・Things That Make Me Feel Pretty · 1y ago

"My next favorite is going to be this concealer from Tower 28... I've been using this concealer since it launched and I always reach for it."

57%

😊 Positive

29%

💬 Neutral

14%

👎 Negative

Tower 28's concealer is widely praised for its hydrating serum-like texture and is a staple in daily makeup routines and Sephora hauls. However, some users with specific skin concerns like rosacea have shared negative experiences, advising others to be cautious.

😊

神仙搭配！

Divine pairing!

👎

玫瑰脂皮遮瑕拔草

Warning against this concealer for rosacea-prone skin

😊

近期爱用早八底妆搭子

Recent favorite partner for 8 AM makeup routines

💬

两支北美热门遮瑕对比心得

Comparison of two popular North American concealers

See all 7 posts on Rednote →

75%

😊 Positive

💬 Neutral

20%

👎 Negative

Users frequently praise the concealer for its hydrating, skin-like finish and excellent shade range, though some report issues with creasing, patchiness, or breakouts on sensitive skin.

😊

Only thing that doesn’t look cakey on my face

👎

This concealer creases SO bad on me and I don’t have this problem with others

👎

It’s the best colour match I have ever had, but clings to dry patches and breaks me out like crazy

😊

I love how these apply. You can definitely tell that they're a serum concealer because they just glide on your face so easily.

😊

Lightweight, skin-like, but somehow still full coverage ✨ Blends seamlessly and looks like real skin every time.