Selena's brand, ranked by what our creators actually reach for — not what's launch-week trending. 19 creators, 100 mentions.
Blending seamlessly into the skin, this versatile stick is a Rare Beauty staple. Creators favor it for subtle contouring, adding warmth to the lids, or achieving a natural, effortless sculpted finish daily.
this is from Rare Beauty this is their bronzer stick but specifically I've been obsessed with the shade bright side. — From Head To Toe
Seamlessly blending into a daily routine, this vibrant shade earns its place as a Rare Beauty favorite for effortless wear.
I'm going to add a little bit of blush to my cheeks this is Joy. Seriously, it just blends in so seamlessly. I'm going to be using this every day. — From Head To Toe
Creators prize the hybrid formula for its unique balance of balm-like hydration and high-shine finish within the Rare collection.
and their new glossy lip balms — KathleenLights
Frequent usage by creators confirms this as a reliable go-to for effortless volume, earning its place among Rare Beauty favorites.
Oh my gosh the Rare Beauty mascara is incredible it is my new favorite go-to mascara I cannot get enough of it it's the best mascara ever. — KathleenLights
Long-wearing pigment makes these Rare Beauty staples a favorite for creating defined, everyday lip combos that stay put all day.
I've only tried out one of them, this shade 'Talented', but this lasts all day on my lips. — KathleenLights
Cult-favorite status is well-earned, with creators scraping every last drop of this highly pigmented, buildable formula for daily wear.
I'm also trying this liquid contour and I love the liquid blush, but mine is completely out. I'm like scraping the sides at this point. — Zhirelle
Forgiving enough for shaky hands, this matte staple earns its place in the Rare Beauty lineup through consistent, precise application.
I'm going to use the Rare Beauty liner I've got shaky coffee hands — KathleenLights
A multi-tasking essential for your Rare Beauty routine, acting as both a hydrating base and an effortless midday refresher.
And final step is to do a little bit of this so this is my refresher spray. — Selena Gomez
Mixing shades for a custom match or dabbing it on for everyday wear, this staple defines the Rare Beauty collection.
Next would be my waitlist concealer I change color all the time so for instance I'm going to use both colors a little lighter and a little darker. — Selena Gomez
Layering this weightless formula creates a stunning, buildable glow that remains a staple for Rare Beauty enthusiasts and founders alike.
Positive Light Liquid Luminizer this one is my favorite color it's Mesmerize — Selena Gomez
