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TikTok favorites

TikTok's must-haves

The products with the loudest positive sentiment on TikTok beauty — narrow gap to Rednote means Western creators converted them into actual purchases.

30Products
31Creator mentions
Refine All 30 Affordable picks 16Investment pieces 4Clean beauty 11Cream 8Serum 3Powder 5
#1 pick Editor's choice
Soft Pop Plumping Blush Veil in Just Peachy
MAKEUP BY MARIO
Soft Pop Plumping Blush Veil in Just Peachy

Earning the top spot in our TikTok favorites collection, this sheer, buildable cream blush provides a natural, lit-from-within glow that creators reach for when they want a seamless, skin-like finish every day.

98%
Also recommended
Hydra-Therapy Skin Vitality Mask
#2
ERNO LASZLO
Hydra-Therapy Skin Vitality Mask

Cult-favorite for a reason, this peel-off mask remains a TikTok staple despite the messy, high-effort application process creators describe.

美美敷上冰白,但是却弄得一片狼藉。 — Vicky Soupsss
1 95%
Addict Lip Sugar Scrub
#3
Dior
Addict Lip Sugar Scrub

Exfoliating grains make this a TikTok favorite for achieving smooth, prepped lips, as highlighted by creators like Zuri Marley.

this product by Dior it's so cool because it's a scrub so you do this it's exfoliating my lips right now — Zuri Marley
V3 95%
Lipstick in Raw Seduction
#4
NARS
Lipstick in Raw Seduction

Earned its spot in our TikTok favorites collection for delivering that effortless, subtle flush creators reach for daily.

A little bit, tiny little bit of NARS lipstick, it's called Raw Seduction. — Poppy Delevingne
V1 95%
Cooling Water Eye Gel Stick for Puffy Eyes
#5
Milk Makeup
Cooling Water Eye Gel Stick for Puffy Eyes

Earned its spot as a TikTok favorite for delivering an instant, soothing chill that depuffs tired eyes on contact.

Milk Cooling Water Eye Patches, they say 'chill out' on them. — Carlacia Grant
V1 95%
Nudies Matte All Over Face Blush Color in Sunkissed
#6
NUDESTIX
Nudies Matte All Over Face Blush Color in Sunkissed

Achieving a seamless monochromatic look is simple with this creamy TikTok favorite that creators love for matching cheeks to eyelids.

we're going to use this Nudies Matte All Over Face Blush Color and it's a nice creamy texture... I actually really like it when the eyelids are the same color as the cheeks. — Zoë Kravitz
V1 95%
Fresh Pads
#7
CHRISTIE KIDD, PA-C
Fresh Pads

Harnessing tea tree oil and witch hazel, these dermatologist-formulated pads earn their TikTok favorites spot by keeping complexions consistently clear.

Okay so then I use these Fresh Pads from a dermatologist, Christie Kidd, that are just pretty natural. They have tea tree oil and witch hazel, different things; they just keep my skin in check. — Kourtney Kardashian
V1 95%
Purifying Blue Clay Mask
#8
THE OUTSET
Purifying Blue Clay Mask

Gaining traction as a TikTok favorite, this deep-cleansing treatment earns praise from Estée Lalonde for its effective, reliable results.

Next up is the Outset Purifying Blue Clay Mask. I love this mask. — Estée Lalonde
1 95%
Killawatt Freestyle Highlighter — Mean Money/Hu$tla Baby
#9
FENTY BEAUTY
Killawatt Freestyle Highlighter — Mean Money/Hu$tla Baby

A staple in TikTok favorites for its dual-finish glow, this duo offers a subtle shimmer and high-impact metallic shine.

First I'm going to hit it with the Fenty Beauty, this is the Mean Money and the Hu$tla Baby, this is the Killawatt. — La La Anthony
V1 95%
Vitamin C & Omegas Cleansing Balm
#10
ALLIES OF SKIN
Vitamin C & Omegas Cleansing Balm

Earning its spot as a TikTok favorite, this balm features a gorgeous texture that even Elemis loyalists find difficult to resist.

First up, the Allies of Skin Vitamin C and Omegas Cleansing Balm. Now, it takes quite something to pull me away from my Elemis cleansing balms because I love them. This, however, is so nice. The texture of it is just absolutely gorgeous. — Fleur De Force
1 95%
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Hyvia® Crème
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Copper Firming Mist
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Barrier-Enhancing Milky Essence
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